OpenAI launches Businesses in ChatGPT: what the November 10 announcement means for your business

On November 10, 2026, OpenAI announced Businesses in ChatGPT, now in beta. For the first time, a business can claim its own profile in ChatGPT, manage the information people see about it there, and get insights into how it shows up in conversations.

People already ask ChatGPT where to eat, who can fix the air conditioning and which salon has a slot on Saturday. Until now, a business had no direct say in what ChatGPT knew about it. This announcement changes that.

What OpenAI announced

• Business Hub: the place where a business claims its profile in ChatGPT and manages it. OpenAI says verified businesses can update their business details and add product feeds with current pricing and availability.
• Insights: aggregated data on mentions, website clicks and the common topics in conversations where the business is cited. TechCrunch also reports profile views among the metrics.
• Business Agents: eligible businesses can publish an agent that answers customers' questions about what they offer, in a clearly labeled conversation that is separate from ChatGPT's own independent answers.
• Privacy: OpenAI states that it does not share people's conversations or Business Agent chats with businesses.

Who can use it

According to OpenAI, eligible businesses located wherever ChatGPT is available can get started by claiming their business in Business Hub. Business Agents are narrower at launch: they are available to eligible ecommerce and online service businesses in the U.S.

Claiming involves verification. OpenAI has not published one fixed process. Its VP of Monetization, Benji Shomair, told reporters there are “multiple verification methods that we use for different types of business in different markets.”

Why it matters for local businesses

When a customer asks ChatGPT about a business, the answer is only as good as the information behind it. Opening hours, services, service area and prices are exactly what goes stale on third-party listings. A claimed, up-to-date profile is the business's own version of those facts.

The insights matter too. Mentions, website clicks and discovery topics show whether ChatGPT is sending people your way at all, and what they were asking about when it did.

Two caveats keep expectations realistic. Claiming a profile does not guarantee that ChatGPT recommends you, and Business Agents are not yet open to local, brick-and-mortar businesses such as restaurants, salons or contractors.

What to do now

• Check how ChatGPT describes your business today: ask it about your hours, services and location, and note what is wrong or missing.
• Gather the facts you want customers to see: business name, address and service area, hours, services or products, prices where you publish them, and how to contact you.
• Claim your business in Business Hub and complete verification. Only the business itself can do this step.
• Keep it current. A profile with last season's hours does more harm than none.

How BizPlug helps

For US businesses, BizPlug sets up your business profile in ChatGPT for free. You tell us about your business, we prepare the details for Business Hub and walk you through claiming it, and you complete the verification with OpenAI.

For local and service businesses that cannot use Business Agents yet, BizPlug adds a ready-made ChatGPT plug-in for your industry, wherever in the world your business is. It works from your profile, answers customers' questions and does the main job of your business, like taking an order ahead, checking a booking slot or requesting a quote, then sends the request to your team to confirm. It never takes payment and only shares what you have published.

BizPlug is an independent service and is not affiliated with or endorsed by OpenAI.

Who BizPlug is for, and how payment works

The two parts of BizPlug have different reach, so it is worth being precise about who can use what.

• Free business profile setup in ChatGPT is for businesses located in the United States, for now. It costs nothing, needs no credit card and never requires the plug-in.
• The BizPlug ChatGPT plug-in works for businesses anywhere in the world, across 80+ industries. A business outside the US tells us about itself, chooses a plug-in plan, and we confirm what the setup includes before any payment.
• Plug-in plans cost $24.99 a month or $199 a year, in US dollars, wherever the business is. Payment goes through Stripe after we confirm the plan, so card details are entered with Stripe and never on our site. The monthly plan can be cancelled at any time.

Note that the plug-in itself never takes payment from your customers. Orders, bookings and quote requests reach your team, and you confirm them and take payment your usual way.